![]() Logical Decisions ® screen shots © 1993-1995 by Logical Decisions reprinted with permission. and BestFit ® screen shots © 1990-1995 by Palisade Corporation reprinted with permission. DPL ™ screen shots © 1992-1995 by ADA Decision Systems reprinted with permission. Microsoft ® Excel screen shots © 1985-1995 by Microsoft Corporation reprinted with permission from Microsoft corporation. DATA ™ screen shots © 1994-1995 reprinted with permission from TreeAge Software, Inc. Crystal Ball ® screen shots © 1993 reprinted with permission from Decisioneering. ![]() Duxbury Press and the leaf logo are trademarks used under license. I (T) P* The ITP logo is a registered trademark acid-free under license. Permissions Editor: Peggy Meehan Copy Editor: Alice Goehring Text Design: Wendy LaChance Cover Design: Ross Carron, Carron Design Cover Illustration: Rik Olson Illustrations and Composition: Interactive Composition Corporation Printer: Quebecor/FairfieldĬOPYRIGHT © 1996 by Brooks/Cole Publishing Company A Division of the Printed on International Thomson Publishing Inc. Aside from his research interests, Bob has a strong focus on making decision analysis accessible to students at all levels, ranging from creating teaching materials for high school students to teaching in executive education programs.Īn Imprint of Brooks/Cole Publishing Company I (T) P® An International Thomson Publishing CompanyĮditor: Curt Hinrichs Assistant Editor: Julie McDonald Editorial Assistant: Cynthia Mazow Marketing Manager: Joanne Terhaar Advertising Project Manager: Joseph Jodar Production: Mary Douglas/ Rogue Valley Publications Print Buyer: Karen Hunt at Indiana University in 1984, he has become an authority in the use of expert information in risk analysis. ![]() Clemen is a Professor at the Fuqua School of Business at Duke University, An active contributor to the field of decision analysis since earning his Ph.D. ■ Value-focused thinking integrated into the text ■ Updated coverage of decision analysis software and discussion of dedicated simulation software ■ New decision-analytic approach to regression ABOUT THE AUTHOR Special attention to the role of the computer in decision analysis, as well as descriptions of the many software packages avaiiable-like DPL, Excel and Data-make this book a handy resource. Making Hard Decisions also contains up-to-date coverage of modern computer applications. The book emphasizes the practical application of decision analysis through interesting case studies and useful exercises that represent the broad range of fields and industries that benefit from systematic decision analysis. Clemen, continues to provide readers with a thoroughly enjoyable, easyto-understand text. This new Second Edition of Making Hard Decisions, by Robert T. Ere's a straightforward book that teaches the fundamental ideas of decision analysis-without an overly technical explanation of the mathematics used in management science.
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